The Secret About Sales: How to Sell Without Feeling Salesy.
Most people know they need to sell, but very few are taught how to do it in a way that feels clear, confident and natural.
Most people know they need to sell, but very few are taught how to do it in a way that feels clear, confident and natural.Whether you are building a business, freelancing, testing an idea or trying to win your first customers, sales is not just about being persuasive. It is about understanding people, asking better questions and creating value that someone is willing to pay for.
Join us for a practical and interactive masterclass with Christian Eckley, a commercial leader with over 20 years’ experience building revenue engines across global organisations and founder-led scale-ups.
This 60-minute session will help you understand what effective selling really looks like, especially when you are still at the early stages. Christian will share key lessons from his experience in enterprise sales, business growth, funding rounds and international commercial development, before answering curated and live questions from the audience.
Speaker Profile
Christian Eckley is a commercial leader with over 20 years’ experience building enterprise-grade revenue engines across both global organisations and founder-led scale-ups.
His career includes the successful scaling and exit of two technology services businesses, leading and securing Series A funding rounds and company acquisitions, as well as senior enterprise sales leadership roles at IBM.
Christian has owned revenue and P&L, led enterprise deal execution, and designed end-to-end go-to-market strategies across complex, multi-brand platforms. He has also operated internationally across EMEA, including recent commercial development and deal execution in Saudi Arabia.
In this masterclass, Christian will bring a practical, commercial perspective on what it really takes to sell, build confidence with customers and approach sales as a skill that can be learned.
You’ll Learn
By attending this session, you will learn:
What sales really means when you are an early-stage founder, freelancer or side hustler.
How to approach sales conversations without feeling pushy or uncomfortable.
The common mistakes people make when trying to win customers.
How to move from interest to action through better questions, clearer value and stronger follow-up.
Who Should Attend
This session is ideal for:
Students, staff and graduates curious about business or freelancing.
Creatives, including designers, illustrators and makers, exploring ways to turn their skills into income.
Early-stage founders or side hustlers at the idea, testing or first customer stage.
Anyone who wants to feel more confident speaking to potential customers, clients or partners.
What You Will Gain
You will leave with a clearer understanding of how sales works in practice and how to apply it to your own business, freelance work or early-stage idea.
You will also gain practical perspective on how to start better conversations, explain your value more clearly and avoid some of the common mistakes that stop people turning interest into paying customers.
Join live to get your questions answered directly by Christian Eckley and take part in a practical conversation about one of the most important skills in business.
Whether you are preparing to find your first customer, improve your confidence or understand how commercial leaders think about sales, this session will give you ideas you can apply straight away.
