Join Pippa MacNeil, Head of Paid Media at the Financial Times, as she explores how news consumption is evolving in a world shaped by TikTok.
Drawing on the latest insights and industry research, Pippa will unpack what these trends mean for the future of journalism and the challenges facing traditional media. She’ll discuss the rise of new communication formats, the growing issue of news avoidance, and how younger generations can stay engaged with current affairs in an age of endless scrolling.
Perfect for students and early-career professionals curious about media, marketing, and the future of news, this session offers a fresh perspective on how we consume information—and why it matters.
*All speakers contribute to Mindless Academy's speaker series in a personal capacity and not on behalf of their organisation.